2014年9月21日星期日

Are you pinning yet?

Pinterest:The Hot Social New Network




What is Pinning?


Pinning is a way to share interesting internet content via a virtualpinboard. Each board has a personalized theme, and users “pin” links to the board. Each link is depicted by a photo or graphic from the link. Your friends can “re-pin” your links to their own sites, or to their own Facebook or Twitter accounts.

Where do I find pinning site?


The big player in the pinning craze is Pinterest.com. So big, in fact, that it grew from nearly non-existent in mid-2011 to logging over 7.5 million unique users in December 2011 (Commodore Media Metrix, January 2012). According to Experian Hitwise, which measures the most popular websites based on total visits, weekly visitsto Pinterest.com grew 170% in just the first three weeks of 2012. A January 2012 report from Shareaholic cites Pinterest as the #5 source of website referrals – referring more traffic than Google+, LinkedIn, and YouTubecombined.

All of those numbers mean that whether popularity is measured by how many users a website has, how many times they visit, or how often a user moves (“refers”) from there to a commercial site… Pinterest.com is definitely popular. The fact that a user must be “invited” to use Pinterest.com by another user – or by requesting an invite from the site itself, which takes days – makes these statistics all the more stunning.

 What is Pinterest for?




A social media site built around the concept of sharing photos, Pinterest users can “pin” photos to their boards for sharing with other users. With a predominantly female audience, Pinterest is a popular place to share photos for wedding planning, home redecorating, recipes, vacation destinations, and books. However, despite popular belief, the business doesn’t need to be product-based in order take advantage of the benefits that Pinterest offers.


 How to Pin stuff?




Pinning new images is easy with the official Pin It Button, a simple drag-and-drop browser extension. When you come across an image you like, just click the button and select the corresponding picture. Assign the pin to a Board, add accompanying text and you're done.

Or head to the Pinterest homepage and click the "+" sign to add images or video of your own, or via URL.


Finally, via Pinterest's mobile app, you can Pin and Repin the same way you would via desktop, minus the browser extension.

What's the social angle?




Pinning's more fun when you do it together. To find other Pinners, access the dropdown menu on the upper-left side of the navigation bar and filter Boards by category. When you see a good Pin, leave a comment, Like it, or Repin to one of your own Boards. If you find a Board especially interesting, follow its updates, or head to the Pinner’s profile and follow all of her Boards. Like Twitter, it's an open network, so follows don't require permission, and you don't have to follow anyone back.

You can tweet or share Pins on Facebook to help expand your network across all three services. Or simply copy the embed code to include the pin on your blog or website.Check out the Popular category to see what pins are trending at the moment. It's a great way to find new content and Pinners who share your interests.

Any new things I need to know?




Pinterest now adds a new messaging feature that allow users to have one-on-one and group conversations about specific pins. They can send a pin to one or more of their friends, who can reply with text messages or pins of their own.

Pins sent within messages are dynamic, which means users can interact with those pins without leaving the conversation. Users can click on a pin to see the source, for example, or save it to one of their own boards directly from the message. Along with group-messaging functionality, this will be especially helpful for friends who are trying to plan projects and trips together, according to Pinterest.






"Say you’re organizing a camping trip with friends — try sending Pins to the whole gang so you can figure out where to go and what meals to make," Tom Watson, a product designer with the company, said in a blog post. "If you need a reminder of who’s bringing what, just pull up the conversation right from your notifications."



On the web, messages look a lot like Facebook's Chat Heads. When users receive a new message, the notification appears beside a circle that shows the sender's profile photo. In addition to standalone pins, users can also message entire boards or individual profiles. On the mobile side, messages appear in a separate window, although the chat head-like avatars are also displayed.





Pinterest's messaging also takes advantage of the platform's guided search, a feature introduced earlier this year that helps users find the most relevant search results. Users can perform searches using guided search directly from conversations to quickly find the content they're looking for.





没有评论:

发表评论